Binational Breastfeeding Coalition

MISSION: To protect and promote breastfeeding on the El Paso/Juárez border as the natural and expected means of feeding human infants. • MISIÓN: Proteger y promover la lactancia en la frontera El Paso/Juárez como el medio natural y esperado de alimentar a los infantes humanos.

Filtering by Category: Big Latch On

Big Latch On 2019 Recap

On Saturday, August 3, 2019, the Binational Breastfeeding Coalition (BBC) hosted the 8th Annual Big Latch On at Bassett Place (El Paso, Texas, USA). In the spirit of working bi-nationally, BBC members from the NaSer organization in Ciudad Juárez simultaneously hosted the event at Parque Central (Cd. Juárez, Chih, MX). The local Big Latch On is held in tandem with worldwide synchronized efforts to bring awareness to the importance and benefits of breastfeeding. (For more information about the Global Big Latch On, visit

We would like to thank everyone who supported the event, from the businesses/organizations who allowed us to place posters at their establishments, to the volunteers who graciously gave their time. We would also like to thank all the El Paso and Cd. Juárez broadcast and print media who helped promote the Big Latch On. It was also great to be able to greet each other over the big screen provided for us by CONN’S APPLIANCES!

Thank you El Paso - Cd. Juárez, for positively supporting breastfeeding in a public place while embracing it as a normal part of day-to-day life. The BBC is proud to join with our sisters and brothers on both sides of the border and celebrate mothers and babies wherever they are born and wherever they live. Onward to 2020!

Total Attendance in El Paso, TX = 205

  • Total number of latches = 57 Babies (1 set of twins)

  • Total number of breastfeeding women = 56

  • Supporters and other attendees = 92

Total Attendance in Cd. Juárez, Chih. = 205

  • Total number of latches = 89 Babies

  • Total number of breastfeeding women = 89

  • Supporters and other attendees = 178

Total Attendance for 2019 = 561

Message in regard to our event on August 3, 2019

To our BBC members and supporters,

We had a wonderful event yesterday, and we will give you the numbers shortly.

But before that, we'd like to express both our gratitude for your participation and sadness over how our event was affected by the terrible shootings at a nearby store. As many of you are aware, we were winding down as the police entered Bassett and asked us to shelter under tables and in safe spaces. That was a frightening moment. Lots of people from our event were still there and we saw mothers and babies, dads, grandmothers, children and others scurrying to safety. Of course, as it turned out there was not a gunman at Bassett.

Because of the disturbance, however, many people left items in the mall or at their tables. Please feel free to contact Bassett Security if you are looking for something: the number is 915-274-9828. The mall was locked all night and we were assured that all of the items were secured. It's open today.

Thank you for all you did yesterday, we saw so many of you helping each other and strangers. 💝 As our community heals we send you all hugs and good wishes.

Libby, Loretta, Rosalba and Ernie

If you are experiencing any breastfeeding problems please contact your health care professional or a lactation consultant.
Si usted está teniendo problemas para amamantar, por favor contacte a su médico o un asesor de lactancia.

Copyright 2019 • Binational Breastfeeding Coalition • A 501(c)(3) non-profit organization