Binational Breastfeeding Coalition

MISSION: To protect and promote breastfeeding on the El Paso/Juárez border as the natural and expected means of feeding human infants. • MISIÓN: Proteger y promover la lactancia en la frontera El Paso/Juárez como el medio natural y esperado de alimentar a los infantes humanos.

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Big Latch On / Gran Lactada 2018

Photography by Emilio Holguin, Surfing Penguin

August of 2018 was a very dynamic month for breastfeeding in the Paso del Norte Region. The Binational Breastfeeding Coalition (BBC) organized the 7th annual “Big Latch On” (BLO) and partnered with Southern New Mexico and Ciudad Juárez to conduct breastfeeding awareness activities during the month. This was an example of true binational collaboration, joining forces to create a greater impact in the community to normalize breastfeeding.

The Global Big Latch On events took place at registered locations around the world, where mothers gather together to breastfeed and offer peer support to each other. Their friends, family and community join in this celebration to promote and support breastfeeding.

The global event was held in 778 different locations in 28 countries. This synchronized breastfeeding event was part of World Breastfeeding Week which supports and celebrates breastfeeding families.

The BBC held the Big Latch On on Saturday, August 4 at Bassett Place (6101 Gateway Blvd. West in El Paso, Texas). The event was promoted during months prior via website and social media, television and radio interviews, and poster distribution throughout El Paso, Texas, Ciudad Juárez, Chihuahua and Las Cruces, New Mexico.

BBC members made presentations and announcements at partner coalitions' meetings and promoted the BLO and breastfeeding at community events. A social media photo campaign was also utilized (Facebook page

At the Big Latch On, mothers and their families received health information from twenty five local health agencies. Representatives from the three sister cities' Health Departments gave a message to mothers regarding the importance of breastfeeding and the great contribution each mother is making to the health of future generations.

Breastfeeding mothers and babies were joined by their support networks (husbands, partners, significant others, mothers, father’s siblings, children, family and friends). The event truly demonstrates the viability of breastfeeding culture.

A total of 58,060 people registered at Global Big Latch On locations to support breastfeeding and 20,184 children breastfed during the one-minute count.

At the El Paso BLO, 64 breastfeeding mothers participated, 111 supporters were present to witness, and 87 children breastfed during the one-minute count, making a total attendance of 262. Although twin babies were present, the event had returning mothers that have continued nursing for more than one year. This is one of the goals of the BBC.

This year, Ciudad Juarez, Chih., MX and Las Cruces, NM conducted breastfeeding activities along with El Paso's BLO. The total amount of breastfeeding babies during the one minute count for the Paso del Norte Region added up to 135, breaking last year’s record.

If you are experiencing any breastfeeding problems please contact your health care professional or a lactation consultant.
Si usted está teniendo problemas para amamantar, por favor contacte a su médico o un asesor de lactancia.

Copyright 2019 • Binational Breastfeeding Coalition • A 501(c)(3) non-profit organization